About Coverstar
Coverstar is building the first safe, creative, AI-native social platform for Gen Alpha. We’re building a world where the next generation can create, connect, and grow with technology that’s fun, expressive, and safe by design. Read more on our Careers Page.
We’re backed by top investors like a16z, moving fast, and hiring a Head of Growth & Marketing to lead user acquisition, creator activation, and brand distribution.
What You’ll Do
- Own and scale growth across both paid and organic channels
- Design and test viral loop mechanics
- Build and run ambassador programs to activate top creators
- Manage paid UA across Meta, Google TikTok, including creative testing + attribution
- Collaborate closely with product to optimize onboarding, invites, retention, and monetization (e.g. virtual goods, subscriptions)
You Might Be a Fit If You:
- Have 3–7 years experience in growth, consumer marketing, or product-led growth
- Have owned K-factor, CPI, or DAU & MAU targets at a fast-growing app
- Have shipped growth wins in early-stage teams
- Love experimenting with viral tactics like Mass Shortform UGC, UGC challenges, and creator collabs
- Understand Gen Z/Alpha culture and can speak both to creators and parents
- Are excited to build a viral, mission-aligned brand that feels good to scale
Bonus Points